Brand ·········  Partnership
Product ········· Placement

In 3400 BC, the Egyptians invented bed linen. 5000 years later, we’ve swapped pyramids for high-tech homes, ox and carts for self-driving cars, but when it comes to bedding, well, it hasn’t changed at all.

So Ettitude decided to do something about it. They started their quest to make the world’s most comfortable bedding using innovative fabric technology. The result? A whole new category of revolutionary fabrics that are the perfect balance of soft, breathable, and sustainable.